Blythe Communications - Putting the News to Work for You
In today’s cluttered media world, there’s more competing for customer and public attention than ever before, and it’s easy for your message to get lost in the noise. Meanwhile, global events – elections, wars, hurricanes, pandemics, economic and financial turmoil - have a profound impact on your business and your customers every day.
In this volatile environment, it’s more important than ever to be equipped with the proper tools to proactively, effectively tell your story to the audience you want to reach.
BlytheComm connects you with a seasoned journalist, Bruce Blythe, a 25-year veteran of the world’s top real-time business news organizations – including Bloomberg, Reuters and Dow Jones/Wall Street Journal. Bruce can help you build, launch and nurture an in-house editorial operation (at a fraction of what a typical agency will bill you).
A curated or branded content operation will distinguish you from your competition and provide an innovative communications and marketing vehicle to broadcast your stories and spotlight your experts and services within a news context. BlytheComm can do this several different ways:
- Establish a homegrown news platform featuring exclusives from your top executives, researchers, traders and others.
- Perform a full content audit of your existing website, social media presence and other communications channels and identify opportunities to tell good stories and expand your audience.
- Identify your most compelling stories and people and craft those ideas into engaging pieces illustrating how your expertise solves real-world problems.
- Ghostwrite blog posts, social media posts, columns, speeches, video scripts, Q&As, press releases, white papers and that artfully incorporate your products and services into current events and offer fresh content every day.
- Align you with respected outside voices and thought leaders in your industry (economists, analysts, academics, etc.) to provide expert insight reinforcing your brand and message.
- Establish an editorial board to guide the tone and direction of your content and maintain an editorial calendar that sets a publishing schedule and identifies news opportunities.
- Maximize your distribution with an effective SEO plan and intelligent use of social media (Twitter, LinkedIn, etc).
Questions on rates, or looking for samples of Bruce's work? BlytheComm would welcome an opportunity to tell you more.
BlytheComm looks forward to putting the news to work for you - Bruce
