So goes an old journalist's tenet. Over the past two-plus decades, I've applied that and many other basic principles in pursuit of good stories everywhere.
I've been a Chicago-based financial and business journalist for over two decades. I got my start by taking a reporting job covering commodity markets on the floor of the Chicago Mercantile Exchange, writing away at a small desk just off the old pork belly pit. The instructions: be the eyes and ears for our audience and tell the stories of the markets.
Over the years , I've immersed myself in the machinery of global capitalism, chronicling business and markets for Dow Jones Newswires, Reuters, Bloomberg, Crain's Chicago Business and a few others. It's taken me to some strange places: the futures trading pits of Chicago, the meatpacking plant floor, the oil-drilling rig 150 miles into the Gulf of Mexico, the sweaty, postgame NFL locker room. I've also branched into technology and management consulting, working in marketing and communications roles at Accenture.
So much has changed. Technology upended the news business, the trading business and most everything else. But at least one constant remains: People still love a good story. This is where I come in.
Storytelling techniques, narrative structure, punchy headlines, ground-level conversations and other fundamental tools of journalism still are essential for grabbing most any type audience. These are the kinds of things journalists have been doing for centuries, and incorporating that into your marketing communications plan is crucial to staying relevant and ahead of your competition. In BlytheComm, you have an ideal hybrid of technical proficiency for the digital age crossed with old-school, no-nonsense journalism sensibilities.
I'll close with another time-worn journalistic principle: Show, don't tell. I've done enough telling for now. It's time to show how BlytheComm can yield benefits for your business. Give me a ring or drop me a note, follow me on Twitter and connect with me on LinkedIn. Also, review samples of my work.
I look forward to putting the news to work for you - Bruce